dcsimg

Designing Drawers: London's Favorite Lingerie Ladies

by Marianne Salina

Fashion design doesn't forget that what lies beneath the surface--i.e. your drawers--is equally as important as your other attire. With this understanding in mind, London-based co-designers Sadie Frost and Jemima French have pieced together chiffon, lace, and delicately muted fabrics to create FrostFrench--lingerie that model Kate Moss calls "gorgeous." Women throughout the UK and abroad agree, as the designers seemed to have sparked a FrostFrench fetish.

FrostFrench lingerie on the catwalk
FrostFrench lingerie
on the catwalk

What Makes FrostFrench Fabulous?
As with many great inventions, the impetus for creating the ultra-feminine line of lingerie back in 1999 came from the women's mutual desire to create undergarments that they couldn't find elsewhere. Certainly typical lingerie can be found in department and specialty stores alike--but none like a FrostFrench gauzy negligee with stars woven into the fabric, or boy shorts with ribbon piping. These and a slew of sexy designs have answered the call for dramatically different underwear.

Secrets to Designer Success
With Jemima's previous fashion design experience and a loan of 5000 euros, the two London moms set out to create their first line, a collection that consisted of scented knickers with prints inspired from Jemima's kitchen. After this, the duo capitalized on a few critical points:

  • Celebrity connections: Calling on models Kate Moss, Leah Wood, Lisa Faulker and Rosemary Ferguson to wear and promote their lingerie
  • Clothing lines: Expanding their designs beyond lingerie, creating ready-to-wear separates
  • London's Fashion Week: Making dramatic appearances where their designs grab international attention

Take Your Vision to Fashion Design School
For designers Jemima and Sadie, living in the heart of one of fashion's favorite hubs certainly assisted their success, giving their designs critical exposure. But not every hopeful designer can be so lucky. Many rely upon the training and guidance offered in Fashion design school.

What Do You Learn in Fashion School?
Most fashion schools offer a survey of the most relevant aspects of the industry. CAD software, patternmaking, fashion history, design trends, color theory, and marketing and merchandising are all basic facets of fashion design. In addition to the training, many schools offer internship opportunities that can assist you in gaining valuable experience and connections. Whether your design dreams are underwear or outerwear--make them happen in fashion design school.

Sources:
Who's Who
Designer of the Month: FrostFrench