Betsey Johnson Keeps the Free Spirit Alive in Fashion Design
by Marianne Salina
For the women who want their dresses with a little something different, there?s one name to rely upon: Betsey Johnson. With her spunky and ultra-feminine designs, a dress isn't just a dress--it's an event.
What is the Betsey Johnson touch?
What is it about Johnson's dresses that have given her a lasting name in fashion over the past 40 years? It's hard to say if it's the vintage femininity or the sexy silhouettes, but somehow when women wear her dresses they simply feel sexier--a testament to the elegant craftsmanship and attention to detail that Johnson gives each dress she makes.
Falling into a Fashion Design Career
Johnson grew up in Connecticut but pranced into the New York fashion scene after winning Mademoiselle magazine's guest editor contest in 1964. After countless awards, including induction into the Fashion Walk of Fame in 2002, Johnson is still ahead of the game, proving that a free spirit and a confident designing hand can build a colorful career.
Working Your Way Up
Having a signature style about your designs is certainly necessary to make an impression on the industry, but regardless of how groundbreaking your patterns may be, getting your name circulated is critical to your success. Johnson's lucky location in the heart of New York's trendy meatpacking district was one way the designer worked her magic amidst the heavy hitters in the industry. The other was her fierce retail prowess and her ability to get big names within the Warhol scene to wear her clothes.
Fashion Design School: Head to the Big Apple
Fashion design school is one of the best options for helping you hone your talents and develop them into a marketable product. There are excellent resources within the industry scattered throughout New York--a city that most would agree is the world's richest in clothing and apparel design.
If anything is to be learned from Johnson's foray into fashion, it's that a little hard work and a lot of passion for fabulous clothes will carry you far in the industry.
About the Author
Marianne Salina has a B.A. in Literature and Creative Writing and enjoys researching and discussing the myriad fashion design pursuits in her columns.